Moonlight Venture Partners

A Much Different Perspective

Most of what we do in life involves some kind of tradeoff between taking risks and reaping rewards. If we go to the football game on Friday night, we can't simultaneously be at home Friday night with the family. If we invest our money in company ABC, we cannot also invest the same money in company XYZ. Similar tradeoffs apply to the invention process.

However, one thing is for certain: if you never shoot the basketball, you can never score any points. The same scoreless outcome will result if you leave your creative ideas stashed away in a notebook or desk drawer and never act on them. One of MVP's major goals is to lower the entry-barrier so that inventors can get into the game in a genuine manner.

Key Points

The product has promise in our eye if it:

  • addresses a niche group that can be easily identified and sold to
  • serves a genuine need that the marketplace is willing to pay for
  • represents a sufficiently large revenue opportunity
  • can likely be protected by patents and or copyrights, thereby making licensing and or a complete sale of the product concept viable exit strategies

Business is all about risk versus reward, return on investment. So is inventing, except the stakes are different...time, effort, creativity, and yes money as well.

This is where MVP is strikingly different than almost every other firm out there. MVP does not want your money. Rather, if MVP selects your idea or concept for further development, the patent, marketing work, etc. is all done without MVP taking $1 from the inventor. Instead, MVP will take an equity position in the venture in return for our investment. MVP only gets paid if you the inventor gets paid. So what's the catch you ask?

MVP can only accept inventive ideas and concepts that it strongly believes will be successful in the marketplace. In addition, the new ideas/concepts require some form of intellectual property protection that normally takes the form of a patent. Protection could also be found through strong trademark, copyright, or trade-secret protection in some cases as well. Therefore, most inventor's ideas will not be accepted by MVP for further development. That may seem abrupt to say, but we have no desire to waste the inventor's time and resources any more than our own. This is in everyone's best interest. On the other hand, if an idea is accepted, MVP will work with the inventor to tailor the ensuing project such that the combination of investment and equity split is a win-win for all parties involved. Inventor participation and other details are worked out with the inventor on a case-by-case basis and ultimately captured in a formal contract.

If you are still interested, and you have a good idea or two from your top desk-drawer that you want to dust off and have MVP consider, please read on.

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